top of page
Freshers Flavour Clash '25
Refreshing an established campaign through a bold new creative direction inspired by rivalry, speed and energy.
Freshers Flavour Clash had already established itself as a successful campaign, but returning for another year meant creating something recognisably Wingstop while feeling completely new. The challenge wasn't to reinvent the campaign, but to inject fresh energy that could capture attention across increasingly competitive social channels.
Motion Graphics - Campaign Design - Creative Direction
QPR BOND
Campaign Design - Motion Graphics - Print Design
I led the design for the QPR FC Bond, which raised £6.8 million in 10 days from over 1,500 investors across 30+ countries, becoming the largest online bond in British football. The creative approach focused on trust, clarity, and emotional connection, blending data-led marketing with design that felt authentically “QPR.”
I designed the full campaign identity, spanning digital assets, video storytelling, investment documentation, and in-stadium activation. The result was a cohesive design language that helped secure funding for the club’s new training ground.
QPR FC for Tifosy
bottom of page