I led the design for the QPR FC Bond, which raised £6.8 million in 10 days from over 1,500 investors across 30+ countries, becoming the largest online bond in British football. The creative approach focused on trust, clarity, and emotional connection, blending data-led marketing with design that felt authentically “QPR.”

I designed the full campaign identity, spanning digital assets, video storytelling, investment documentation, and in-stadium activation. The result was a cohesive design language that helped secure funding for the club’s new training ground.