Rangers Share Offering
A campaign celebrating 150 years of Rangers Football Club by turning investment into a statement of loyalty.
Rangers FC launched a share offering to give supporters the opportunity to invest directly in the future of the club. The campaign needed to communicate credibility while capturing the emotion that defines Rangers, encouraging fans to become shareholders in one of football's most historic clubs.
Rangers FC - Tifosy
Developing the creative
Rather than positioning it as a traditional financial campaign, I helped frame the offering as an opportunity for supporters to become part of Rangers’ next chapter, turning investment into a statement of loyalty.
Drawing on 150 years of club heritage, I developed a refined visual identity combining premium typography, archival-inspired graphics and a confident blue palette. The result balanced a sense of credibility and heritage with a contemporary campaign aesthetic that felt unmistakably Rangers.
Campaign and content
Alongside the identity, I worked on the planning and production of original campaign content, including filmed interviews and photography with key figures from the club.
These assets brought a human element to the campaign and helped tell the story of Rangers’ past, present and future.
The creative was then rolled out consistently across digital, print and stadium environments, creating a unified campaign experience across supporter touchpoints.
My role
Working as part of Tifosy, I led the creative identity and campaign design, shaping the visual direction and overseeing its application across the campaign.
I also contributed to the planning and production of the original photo and video content, helping translate the campaign idea into a complete creative system that connected club heritage, supporter emotion and commercial purpose.
