Freshers Flavour Clash ’25 expanded on the success of the previous year’s campaign, introducing a bold new red vs blue visual direction that amplified contrast, competition, and energy. I redefined the campaign’s aesthetic with high-intensity lightning bolts, fast-cut motion graphics, and reactive digital content designed to engage the target audience.

The new identity rolled out across social, video, and in-store touchpoints, unifying the campaign through consistent colour systems and tone of voice. The hero reel, featuring lightning strike effects and dynamic motion design, achieved a 1M+ reach on social platforms, with story content engagement more than doubling that figure.